Privacy Policy

Last updated: 19 August 2026

ELO (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how ELO collects, uses, stores and protects personal information when you visit www.elobrands.com, contact us, subscribe to our updates, work with us, or otherwise interact with our business.

1. Who We Are

ELO is a brand, marketing and communications consultancy established in 2013 by Emma-Louise O’Neill.

We work across brand development and positioning, marketing, PR, partnerships, campaigns and creative direction, working with clients across luxury, hospitality, travel, culture, art, retail and lifestyle.

ELO operates across the UK, Ireland and internationally.

For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, ELO is the data controller for personal information collected and used in connection with our business, unless otherwise stated.

Website: www.elobrands.com
Email: emmalouise@elobrands.com

2. Information We Collect

We may collect and process the following types of personal information:

Your name
Your company or organisation
Your job title or position
Your email address
Your telephone number
Your business or postal address
Information you provide when contacting us
Information relating to enquiries, proposals or projects
Information relating to our business relationship with you
Your marketing and communication preferences
Information you provide when subscribing to our news, updates and events
Information about how you use our website
Technical information such as your IP address, browser type, device type and operating system
Information collected through cookies and similar technologies

We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.

3. How We Collect Your Information

We may collect personal information when you:

Contact ELO by email, telephone or through our website
Make an enquiry about our services
Request a proposal or quotation
Become a client, supplier or business contact
Work with us on a project
Subscribe to our news, updates and events
Communicate with members of the ELO team
Visit or interact with our website
Interact with our social media accounts
Provide information to us through events, introductions, networking or professional relationships

We may also receive information from publicly available sources or professional contacts where this is lawful and appropriate.

4. How We Use Your Information

We may use personal information to:

Respond to enquiries and requests
Communicate with prospective and existing clients
Prepare proposals, quotations and project information
Deliver our services
Manage client and supplier relationships
Communicate with you about ongoing projects
Manage our business and administration
Send news, updates and information about ELO where permitted
Invite you to relevant events or opportunities
Improve our website, services and communications
Understand how visitors use our website
Maintain the security of our website and systems
Establish, exercise or defend our legal rights
Comply with legal and regulatory obligations

We will only use your personal information where we have a lawful basis to do so.

5. Lawful Basis for Processing

Depending on the circumstances, we may process your personal information on the following lawful bases:

Contract

Where processing is necessary to enter into or perform a contract or agreement with you.

Legitimate Interests

Where processing is necessary for our legitimate business interests, provided that those interests are not overridden by your rights and freedoms.

This may include managing business relationships, responding to professional enquiries, promoting our services and operating and improving our business.

Consent

Where you have given us permission to process your information for a specific purpose, such as subscribing to certain marketing communications.

You may withdraw your consent at any time.

Legal Obligation

Where processing is necessary for us to comply with a legal or regulatory obligation.

6. News, Updates and Marketing

Our website allows visitors to subscribe to ELO's news, updates and events.

If you subscribe, we may use the information you provide to send you relevant communications from ELO.

These communications may include:

ELO news and updates
Events and invitations
Company announcements
Relevant projects or opportunities
Information about our services
Other communications that we believe may be relevant to your professional interests

Where required by law, we will obtain your consent before sending direct marketing communications.

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us directly.

Unsubscribing from marketing communications will not affect communications that are necessary for an existing business relationship, project or contractual arrangement.

7. Sharing Your Information

We do not sell or rent your personal information.

We may share personal information with trusted third parties where this is necessary to operate our business or provide our services.

These may include:

Website hosting and technology providers
Email and newsletter platforms
CRM and business management systems
Analytics providers
IT and security providers
Professional advisers, including accountants and lawyers
Suppliers, freelancers, consultants and subcontractors working with ELO
Business partners where necessary to deliver a project or opportunity
Government authorities, regulators or law enforcement where legally required

Where we appoint third parties to process personal information on our behalf, we take reasonable steps to ensure that appropriate contractual, technical and organisational safeguards are in place.

8. International Transfers

ELO works internationally and some of the service providers we use may process or store personal information outside the UK.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer complies with applicable data protection legislation and that appropriate safeguards are in place.

9. Cookies and Website Analytics

Our website may use cookies and similar technologies.

Cookies may be used to:

Ensure that the website functions correctly
Remember certain preferences
Understand how visitors use our website
Analyse website traffic and performance
Improve our website and services
Support marketing and advertising activities where applicable

Some cookies may be provided by third-party services.

Where required by law, we will request your consent before using non-essential cookies.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect how the website functions.

Where appropriate, additional information about the cookies used on the website will be provided through our cookie settings or a separate Cookie Policy.

10. Social Media

ELO maintains a presence on social media platforms, including Instagram.

If you interact with our social media accounts, the relevant social media platform may collect and process information about you in accordance with its own privacy policy.

We may receive information from these platforms when you interact with our content, subject to the platform's settings and applicable law.

We encourage you to review the privacy policies of any social media platforms you use.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The length of time we retain information will depend on factors including:

The nature of the information
Why we collected it
Whether we have an ongoing business relationship with you
Legal, accounting or regulatory requirements
Whether the information may be required to establish or defend legal claims

When personal information is no longer required, we will securely delete it or anonymise it where appropriate.

12. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

13. Your Data Protection Rights

Under applicable UK data protection law, you may have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information
Request restriction of how we process your information
Object to certain types of processing
Object to direct marketing
Request the transfer of certain personal information to another organisation
Withdraw consent where we rely on consent as our lawful basis

These rights are subject to certain conditions and exemptions under data protection legislation.

If you would like to exercise any of these rights, please contact us using the details below.

14. Contact Us

If you have any questions about this Privacy Policy, how we use your personal information, or would like to exercise your data protection rights, please contact us:

ELO
Email: emmalouise@elobrands.com
Website: www.elobrands.com

Please note that we may need to request additional information from you to verify your identity before responding to certain requests.

15. Complaints

If you have concerns about how ELO has handled your personal information, please contact us first so that we have an opportunity to address your concerns.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.

Further information about making a complaint can be found on the ICO website:

https://ico.org.uk/make-a-complaint/

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or applicable legal requirements.

The latest version will be published on our website and the date of the most recent update will be shown at the top of this Privacy Policy.